Active Development

Methodology

The analysis is based on Client’s past buyers, current prospects and sales traffic data, as well as demographics research, and additional relevant field research. 

Zanola Company begins this plan with a Quick Start workshop with Client and Zanola Company. We then conduct a traffic analysis and mapping review including buyer patterns and home buyer draw areas. From this data we create target market hot spots, provide information on the depth of the market by demographic segment, an in depth demographics, merchandising and design review. The conclusion of this plan includes advertising and marketing recommendations for collateral and model homes, and a detailed action plan of the overall recommendations.

Application

Zanola Company’s Active Development Action Plans provides a better understanding of buyers for the community and an action plan to best market to the target buyer. 

This analysis can be used by the Client as a continuing guide for financing, design development, risk control, demographics, PR, marketing, and sales.

• Business Enrichment
• Marketing Development
• Business Consulting
• Business Improvement
• Sales Management Systems
• Planning/Time Management Systems
• SWOT Analysis

Methodology
Conducted in the initial phases of many of our detailed studies, Zanola Company facilitates a S.W.O.T. Analysis. Enabling proactive thinking, a S.W.O.T Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business environment. Usually conducted at Zanola Company offices, typical participants are owners, managers, sales managers, sales teams or any other management teams.

Client Services
Zanola Company typically conducts the S.W.O.T. Analysis as part of a larger service such as an Opportunity Assessment, Sales Improvement Services or Business Improvement Plan.