New Jersey Retirement Homes Promote Temporary Stays
A few New Jersey retirement communities have begun offering rooms to senior citizens whose care taking adult children are away on vacation. This allows the adult-living community to recoup lost dollars resulting from unoccupied units. In uncertain economies, senior citizens are reluctant to leave their current homes, adversely affecting independent and assisted living developments.
Leasing empty rooms to seniors who need temporary care not only helps profit but it allows the community the opportunity to create loyal future residents. Positive experiences in their temporary stay can hasten the move into the community and bring more referrals than the most seamless traditional ad campaign.
If you can get past the mental guilt factor associated with the idea of “kenneling” a loved one while touring Europe, it’s a brilliant idea. One that St. Louis Independent and Assisted Living Developments should consider immediately, not only in times of trouble but 100% occupancy. Consider creating temporary stay units designed especially for this purpose.
