Joe's Blog

Market Movers

WindRiver Development, Knoxville, Tennessee 

Today, we are sharing information about a residential development that Zanola sees as a true "market mover!"

WindRiver is a destination community located on Tellico Lake near Knoxville, Tennessee. Zanola Company is delighted to be part of the WindRiver team. We are discovering WindRiver's greatest opportunities, identifying the best amenities and homes that will attract buyers, and shaping marketing and messaging.

Following are examples of what Zanola is creating for WindRiver's greatest success:

  • Residential Demand Study - This study discovers the location specific demand for new for sale homes, provides a strategy to achieve the best opportunities, and forecasts product mix and revenues. A special emphasis is placed on discovering the correct amenities and neighborhood features that appeal to new demographics demand.
  • Multifamily Demand Study - This study discovers the location specific demand for rental apartments, provides a strategy to achieve the best opportunities, and forecasts product mix and revenues.
  • Marketing Guide and Program - This guide advances the delivered research into a practical marketing guide. The strategies developed in the demand studies are used to create tactics, materials, messaging, and an overall actionable plan.  WindRiver's marketing guide positions all marketing and sales efforts to be in unison and to achieve the greatest opportunities.
This is an exciting project!  Keep watching WindRiver - we're moving the market!