Joe's Blog

Zanola at the 2015 International Builders’ Show – Part 2

My second day at the International Builders’ Show was just as packed. I was very thankful for the IBS Power Bar to take a breather and recharge my phone (and myself) while I organized my notes.

The first session I attended was about how to use content marketing to boost website traffic and improve search engine rankings. "Content is King:  Drive More Traffic, Leads & Sales with Content Marketing" was taught by Kristi Allen, co-developer of the My Home’s Story app and Meredith Oliver, founder and president of Creating WOW. This session went over strategies to create content, how to leverage existing content, real-world examples of what types of content has worked for builders, and how to measure and track results with Google Analytics and social media tools. This session gave us some great ideas for types of media that would work best for driving traffic to our clients’ sites, and how to focus our communication with right timing and a tailored message.

"Go Mobile:  15 Reasons You Need Mobile Marketing Now", taught by Jimmy Diffee, co-founder and creative director of the Bokka Group and Troy Reierson, director of sales at This session explored successful mobile marketing campaigns. Mobile has overtaken the PC in the past six years, changing how we think, shaping the future, and changing the way we do business. Mobile marketing is a direct line to prospects, and is necessary to be found by customers.

We are excited to dive deeper into our notes in future blog posts, and implement strategies we’re learning for our clients. If you are looking for ways to boost (or establish) your digital presence the right way, contact me at