Events

Last week, Joe presented our research at the Taney County Workforce Housing Summit in Branson, Missouri.  He spoke to regional housing trends as well as local market data.  Selected slides from the presentation are below.  For questions about the information in the slides, please email team@zanolaco.com.

Friday, March 13 at 10:30 a.m. Joe Zanola will present the MarketGraphics Southwest, Missouri Housing Forecast and Market Research Update for the Home Builders Association of Greater Springfield. The research will cover land, lot, homebuilding and demographic detail for Greene, Christian, Barry, Stone and Taney Counties. Joe will include data-driven strategies to be successful in today’s market.

Join us at the Library Center located at 4653 S. Campbell in Springfield.

RSVP to HBA office at 573-881-3711 or jennifer@springfieldhba.com.

A MarketGraphics Reserach Forecast by Joe Zanola - President of Zanola Company. Presented in partnership with the HBA of Greater Springfield and the Springfield Business Journal on Thursday, October 30 from 10:00 am to 11:00 am.

A uniquie opportunity to receive “hot-off-the-press” 2008 local housing and subdivision information specifically for lenders.

This is an exclusive presentation of high energy, no nonsense, and data driven strategies to be successful in today’s market.

RSVP to the HBA office of Greater Springfield at 417-881-3711.

Residential Development & Construction Summit for Lenders

The presentation of 30 Frightening Factors that Could be Killing Your Bottom Line and 30 Easy Fixes to Scare Up Some Business was held this morning at Zanola Company’s creepy conference room. There wasn’t an open seat in the room of bankers, developers and realtors.

Attendees learned over thirty low cost, highly effective strategies to better position their new home developments in today’s market. The presentation concluded with an open group conversation regarding current new homes market opportunities.

A few lucky attendees walked away with a certificate for a complimentary 30 Point Site Analysis from Zanola Company that can be used to evaluate one of their new home developments. If you would like to hear more information about this presentation or to schedule your own 30 Point Site Analysis, contact Zanola Company at 314.918.7200.

Date: August 27, 2008

Time: 1pm-3pm

Location: Zanola Company

9315 Manchester Road

St. Louis, MO 63119

314-918-7200 (office)

Zanola Company invites you to attend this free, educational seminar that will examine trends and staffing in the current economy-what we’ve seen in the field and how it’s different than three years ago.

You’ll learn:

What makes up a successful sales person?

-Learn the specific ingredients that create a sales person who can thrive in any market!

How can you tell if your current sales staff is reaching their full potential?

-Uncover non-threatening evaluation tips that allow you to re-tool the sales team you already have!

What tools can help make your sales team more productive and efficient?

-Discover unique calendar planning, sales reporting and outreach techniques to rev up your sales team!

Space is limited so reserve your seat now!

RSVP to Rachel Ballard

rballard@zanolaco.com

314.918.7200

A MarketGraphics Research Forecast by Edsel Charles

In conjunction with the Annual New Product Showcase presented by The Home Builders Association of St. Louis & Eastern Missouri.

Wednesday, July 16 1:00 - 2:00 - Greensfelder Recreation Complex in Queeny Park (550 Weidman Road, Ballwin, MO 63011)

Edsel will present the “hot-off-the-press” MarketGraphics July 2008 update which includes a five year forecast for the entire market, identifying today’s market opportunities and today’s strategies for a successful tomorrow.  Join Edsel for some high energy, no nonsense, data driven strategies to be a successful homebuilder in today’s market.

BONUS TOPIC: 10 Reasons Salespeople Fail…10 Solutions to Sell.

COST: Free seminar and show admittance for all builders, remodelers, general contractors and architects.  $40 for all non-exhibiting associates.

In the May 23 edition of the St. Louis Business Journal, Joe gives insight into the economic magnetism, real estate niches and the future of the condo market at this Central Missouri “hot spot”. For more information on the emerging Central Missouri market, give us a call to discuss our new MarketGraphics Data in that region.

Read the full article here: Lake Residential Market Keeps Head Above Water

The MarketGraphics® March 2008 Homes and Subdivision Analysis for the St. Louis Region is published.  Hooray!

The winter audit is generally dreaded…short daylight days to drive, dangerous road conditions, car troubles, and a Jimmy-Carter-esque malaise permeating the new homes market.  The audit leading up to the MarketGraphics March publication was tough as expected, but the results are worth the effort. 

We are thrilled with the new MarketGraphics report, and we feel it has much to offer everyone involved in the new homebuilding and land development business.  1,615 new home subdivisions have been audited, 8,271 homes have been counted as under construction or finished and un-occupied, 3,043 homes are currently available for sale, and MarketGraphics has published 200+ detailed pages about the St. Louis market. 

If you study our MarketGraphics information and/or attend our presentations, you are aware of our logic to present supply, demand, and forecast information to discover your best opportunities for success….as well as to reveal risks to avoid. 

And now for something different…I want to combine an observation from driving the St. Louis market with data from the MarketGraphics report.  I also want to offer two comments and a suggestion. 

Observation.  While we are hearing home buying traffic is “picking up”, the feeling of sustainable vibrancy is missing from new home communities. 

Data. 833 new home displays are open for business in the 10 county St. Louis Region. 

Comment #1.  New homebuilders have the remarkable privilege to establish a “storefront” via a model home at will within a residential setting.  We are not aware of any other type of business that has this opportunity to freely place business locations.  However, very few homebuilders merchandise and energize their model homes as is expected in all other retail storefronts.  While most retailers make a living converting those “just looking” into buyers, “look-i-loos’ are often the bane of the new home sales professional. 

Comment #2.  Something bold, different, and meaningful needs to occur to re-awaken potential homebuyers to begin enjoying the experience of visiting display homes. 

Suggestion.  Magnetize your model homes to become must visit destinations.  Think opposite of simple minded big discounts.  Instead focus on cooking, entertaining, reading, interior decorating, golfing, kids’ soccer training, or whatever activities connect with the demographics of your potential buyers.  Partner with vendors who appreciate your connection with their market and will add to your opportunities.  Challenge new home sales professionals to go retail.  Make something happen at your model homes; the alternative of letting the market happen to you is unlikely to be successful. 
    Joe Zanola