The research for the MarketGraphics® Housing and Subdivision Analysis is gathered by means of an intense, ground-level market audit that is conducted three times a year for each research market area – St. Louis Region, Central, Missouri Region and Southwest, Missouri Region.
During the audit, each new home development is physically driven while measuring the critical points of absorption – homes under construction, homes finished and unoccupied and homes that have been absorbed (presently occupied) into the market. Developed and undeveloped lots are counted and included as part of the audit process. Pricing, amenity and other pertinent information is also collected.
The data is processed, evaluated and from that a total market forecast is developed. This information is published in the MarketGraphics® Housing and Subdivision Analysis report, which is delivered each March, July and November in St. Louis, each April, August and December in Central, Missouri and each January, May and September in Southwest, Missouri.
Zanola Company MarketGraphics® Clients receive all of the reports, analysis tools and services listed below:
The MarketGraphics® Housing and Subdivision Analysis report, delivered each March, July and November in St. Louis, each April, August and December in Central, Missouri and each January, May and September in Southwest, Missouri. (annual subscription is required)