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Professional Shopping
Methodology
Always approached from a strength assessment and improvement perspective, Zanola Company’s professional shoppers emulate the target buyer of your community.
The evaluation includes the community sales representative as well as the total community sales and marketing. A detailed report of the shopping experience is provided and includes a narrative review, a 30 point subdivision evaluation and an exclusive Point of Show plan.
Application
Ensure your communities are putting their best face forward to your target buyer. Evaluate all communities within a short time period to evaluate consistent representation and/or promotional communication.
Sales managers, directors, vice presidents and presidents find this service invaluable to understanding the strengths and areas for improvement of their sales staff.
Services
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Feasibility Studies
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Professional Services
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